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Research reports

Project 3: Advertising concept research

The 'Project 3' product will be presented in 2 rollpacks of 240 sheets per roll, packed side by sidein poly branded as Softex. As a first stage in the development of advertisingconcepts, this research was conducted to establish froma number of...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1977
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Citation

, C. (1977a, April 01). Project 3: Advertising concept research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-3-advertising-concept-research


Research reports

Report on research into three advertising approaches for Town House Crackers

United Biscuits Limited intends to launch in the UK asavoury cracker currently marketed in the United Statesunder the name of Town House Crackers.Three advertising approaches have been developed forthis product.Consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 1, 1977
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Citation

, C. (1977a, March 01). Report on research into three advertising approaches for Town House Crackers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/report-on-research-into-three-advertising-approaches-for-town-house-crackers


Research reports

Qualitative research into Wrangler advertising strategy

Doyle Dane Bernbach Limited is in the process of developing a televisioncommercial for Wrangler casual clothes.Three primary creative approaches were developed, and accordingly, aninitial exploratory phase of consumer research was required in order...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Qualitative research into Wrangler advertising strategy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-wrangler-advertising-strategy


Research reports

Coconut caramel bar: Virgil

A new coconut caramel Bar has been developed consisting of coconut paste containing cherry pieces with a layer of caramel on top - all covered with milk chocolate.The general objectives of this research were:1. To evaluate consumer response to the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
November 1, 1976
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Citation

, C. (1976a, November 01). Coconut caramel bar: Virgil. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/coconut-caramel-bar-virgil


Research papers

The use of qualitative research in the development of effective advertising

This paper outlines how the authors use qualitative research on rough anamatic commercials to develop finished advertising films. It describes the way in which we believe research should be used and tries to spell out the principles upon which the...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: David Cowan, Chris Cowpe
September 1, 1976
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Citation

Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-qualitative-research-in-the-development-of-effective-advertising


Research reports

Qualitative research on Veuve Du Vernay advertising

Four advertising concept alternatives for Veuve duVernay has been developed in a fairly finishedPress form. The research was therefore required toevaluate these alternatives against targeted market attitudes to buying, servingand receiving Veuve du...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 1, 1976
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Citation

, C. (1976a, July 01). Qualitative research on Veuve Du Vernay advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-veuve-du-vernay-advertising


Research papers

The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising

This paper summarises a market research programme that was carried out before, during and after the Martini 'Wonderful World' promotion in England in the spring of 1975. In our experience it is all too often true that promotional material is...

Catalogue: Seminar 1976: The Contribution Of Research To Decision Making Promotions
Authors: Michael J. Franklin, David Wilding
June 15, 1976
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Citation

Franklin and Wilding (1976a, June 15). The use of market research as positive aid to improving promotional strategy, execution and evaluation within a total communication concept and specifically in relation to advertising . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-use-of-market-research-as-positive-aid-to-improving-promotional-strategy-execution-and-evaluation-within-a-total-communication-concept-and-specifically-in-relation-to-advertising-


Research reports

Dulux and competitive advertising

The general objectives of this research were to examineconsumers' reactions to Dulux and competitive 1976advertising in order to assist in the development ofDulux's 1977 advertising. In-depth interviews with asmall sample of consumers were used as...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Dulux and competitive advertising. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/dulux-and-competitive-advertising


Research reports

Yorkie commercial research

The objectives of the research were to examine reactionsto the new Yorkie commercial, with a view to providingguidelines for future advertising development. 

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
June 1, 1976
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Citation

, C. (1976a, June 01). Yorkie commercial research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/yorkie-commercial-research